Frankly Fresh

Brand Identity, Naming, Illustration, Packaging, Business Collateral, Copy Writing

Tamaki Makaurau, Aotearoa
Auckland, New Zealand

Self Service Juice Company 2019

Frankly Fresh is 100% fresh OJ squeezed in front of your eyes. It’s is all about honesty, no smoke and mirrors. We want to be frank with our customers.

Frankly Fresh uses Tier 2 & 3 Oranges, the oranges deemed too ugly for supermarkets that would usually be sold for a fraction of their worth if not gone to waste. By using these oranges, New Zealand farmers get a fair price for their product, even better - the scraps and re purposed and given to pig farmers to feed their stock.

The brand is centred around this frank tone of voice and the owner himself, Frank.

< Previous Project

Next Project >