De Nada

Brand Identity, Naming, Art Direction, Menu Design, Signage

Tamaki Makaurau, Aotearoa
Auckland, New Zealand

Hospitality Branding 2020

De Nada is the newest addition to the suburb of Mount Eden, Auckland. A frequent for families or a Sunday Session, De Nada is the no fuss go to bar and restaurant with one of the best tequila and mezcal lists in town.

The brand was influenced by the dry and earthy tones of of South Western America with a natural colour palette and hand tooled typography. The accompanying illustrations nod to the ancient Mayan culture and cave paintings. We introduced a hand painted mural to the interior to embody the rich and vibrant culture of Mexico bringing these neighbouring worlds together.