New York Grill

New York Grill introduces a timeless and classic steak house to Westfield Newmarket. The interior is inspired by New York Subways with grand arches and white tiles. The brand has an Art Deco influence with geometric forms and gold finishes.

We wanted every brand touch point to feel hand crafted and grounded in the physical space so we used raw materials where possible and focused on manual applications like embossing, letterpress, foiling and engraving.

This was a collaborative project with the Design Dairy team.
I managed the application and roll out of the chosen brand direction.