Spectra

Spectra is nestled in the recently built PwC Tower in Auckland. It is an impressive space with two-story ceiling to floor windows on three sides where the light floods and moves around the space through the day. As the light passes through the glass it acts as a prism creating a spectrum of colour.

The icon represents the length of each lightwave, seven in total spanning from tight to loose, thick to thin which is recreated in the word-mark. We wanted the brand to sit back and let the space the speak for itself, only using materiality and reflection of light to breathe life to the brand.